Checking in, Logging on, Liking, Hashtagging and Trending! The interactive age in marketing is a social must. But spending the time to build your web presence and your social media channels is only the first step. You now need to convert those actions into sales. Here are few ways you can leverage a strong channel and derive the metrics that matter—$$$.


When hiring a marketing company, your first inclination might be to choose a group who has your industry down pat. You may be concerned about hiring a marketing firm that doesn’t know the “ins” and “outs” of your specific field. Of course, there are some benefits to hiring the same company that worked for your competition. They already have the mindset. They have strategic and tactical experience. They can get you moving quicker. But you may find that there are just as many (if not more!) benefits to hiring a company new to your industry. Let’s take a look at a few supporting factors.

It’s about the Method—not the industry.

Marketing is about methodology. There is a systematic way that marketers approach and carry out their work. Good marketers start with information, or data. This information includes understanding customer needs, what the competition is doing, and the latest obstacles facing the client. Now, apply this knowledge to the new marketing company’s work portfolio. Really dig into the work they have done and ask yourself these questions:

§  Is the work insightful?

§  Does the company use a solid system?

§  Has the work achieved results?

No matter the industry, the marketers’ methodology should shine through the work they have completed and tell you if they are capable of achieving success.

Innovation-minded companies look across verticals, not simply deep into a niche.

One of the cons you might find with using a marketing company that has “been there and done that” is that they may rely on a formula or approach when working within the same industry repeatedly. Utilizing a marketer outside of your industry allows for innovative and fresh thinking. The last thing you want is to be on a conveyor belt, moving through your marketing in a predictable way. Enjoy the discovery and thoughtful creativity that help make your marketing programs all your own.

Providing a unique perspective.

It is powerful to have insider knowledge. It is also powerful to have the ability and the curiosity to ask the questions and look in the places where it may seem obvious and overlooked. Marketing companies who work within other industries may have seen similar trends that affect your industry and can offer easily transferable strategies. Bringing new insights and perspectives to the table is a direct way to usher in innovative thinking to your company. New marketing companies can ask the questions that challenge your thinking—in a good way!

§  Why has it always been done that way?

§  Have you ever thought of a product sold like this?

§  How can we be better than the rest?

§  What is the customer asking for that no one delivers?

Don’t be the universal paradigm. This is not the time for “me too!”

Any marketer worth their salt will tell you that being like the other guys is never a good idea. In these tough economic times, that lesson is more important than ever. Look for the marketing company that doesn’t subscribe to the status quo. Be ever watchful of falling into a well-worn path; choose your own route. Why is this so important? Think about the positive media attention your company could attract when you do something different. They won’t take interest in your company if there isn’t something new and innovative to talk about. Stand out and show the exciting things your company is undertaking!

While knowing your industry inside and out may be an attractive characteristic of a marketing company, there is more to the equation if you want results. Pay more attention to what your customer is saying.  What does your customer need that you aren’t providing and how can you be the one to provide it? Choose a marketing company with the strategic capabilities to answer these questions, no matter their experience within your specific industry, and you will be pleasantly surprised at the results.





Let’s start with a fact: 75% of people have speech anxiety.

And let’s face it—when pitching an idea to investors, most people feel that anxiety. We wish it were as simple as picturing everyone in their underwear and voilaall anxiety evaporates. However, that will only get you so far! Numerous elements go into making a successful pitch. To name a few: a compelling story, dynamic design, and lots of practice. There is nothing worse than watching a bad presentation/pitch, except for maybe giving one. In our effort to rid the world of bad presentations, here are some tried and true tips on giving an effective pitch:


Quick Tips for a Successful 2016

by Sunbeam Marketing Solutions

2016 is in full swing, and it is time to start implementing those plans you worked on ever so vigorously last quarter. Here are a few tips to keep in mind:


Myth Busting Strategy: Sales Management

by Sunbeam Marketing Solutions

“Corporate Strategic Strategy for the Strategic Roadmap!” There are so many ways to use the same word, aren’t there? Sometimes when the business community uses a word too much, it loses its meaning. In previous posts, we’ve taken the time to discuss other common strategy-related terms, such as Innovation and Operational, and now we will conclude our Strategy Myth Busting series with what may be the most confusing of all: Sales and Marketing Strategies. (BTW: No, they are not the same, but, yes, in well-run organizations they should be closely aligned!)



In staying with the spirit of the season, here is some marketing joy to spread around the business world!


As a project manager you are the main point of contact between your client and your team (aka a central and integral piece of the pie). Here are 10 tips that we use on a daily basis at SunBeam Marketing Solutions for stronger project management and, in turn, a stronger business:


Trend Talk: Emerging Trends in 2016

by Sunbeam Marketing Solutions

As 2016 is fast approaching, businesses, including Sunbeam, are creating their budgets and setting goals for the next year. In line with doing this, it is helpful to look at what trends are going to emerge. Here are some trends we believe are worth knowing for the new year. 


Mythbusting Strategy: Operations

by Sunbeam Marketing Solutions


What do you think when you hear the word “strategy”?

When we hear it we think; potential, a path to growth.

This blog series (we are on number 3 folks!) is meant to demystify the concept of “strategy”.  The word “strategy” can be tangled with many complexities; so we thought it was time to shine a light on its importance and how it can be accomplished with a bit of planning.

So now let’s dive in and talk about Operations Strategy…


Like it or not most of our lives are spent working so it is a benefit to you and your employees to be apart of a community or in some smaller businesses like ours, a family. The point is… a good amount of energy should be spent making your employees happy too, not just your clients!

Am I thinking about the right company culture?

Let’s get elementary here with a definition: Workplace Culture is the character and personality of your organization. It's what makes your organization unique and is the sum of its values, traditions, beliefs, interactions, behaviors, and attitudes.Seems like an easy concept, but this truly can be a differentiator that can set you above your competitors. 


A Novice's Guide to Social Media

by Sunbeam Marketing Solutions

The do’s and don’ts of using LinkedIn company style…

You are put in charge of running your company’s LinkedIn page. What now?

With over 350 million users, LinkedIn is a powerful marketing tool when it is used correctly. According to CMO, LinkedIn is responsible for 64% of visits to company websites from social media. To get you started, here are a few tips on how to make your company’s LinkedIn page a successful social networking tool.


Myth Busting Strategy

by Sunbeam Marketing Solutions


Strategy can feel like a vague term, and truthfully, it’s because everything requires one. Whether you’re on a football field or playing a board game, you need a strategy. The same applies to business. Before the product can be marketed, the logos can be chosen, and so on, you must know what you want to accomplish and how.

There is more than one type of strategy, and in this blog series we will focus on three:

·      innovation strategy

·      operation strategy

·      sales management strategy


Should Your Company be Blogging?

by Sunbeam Marketing Solutions

The answer is yes, otherwise why would we spend our time writing this blog…

A business blog is a powerful inbound marketing tool that helps support your company’s growth. Don’t believe us?  Take a gander to see how your business could gain big benefits with something as small as a blog.


Spending a career lifetime in marketing can have its ups and downs. It seems, of all the leadership positions, it is the hardest to understand. The role of a CEO, a VP of Logistics, or a VP of Sales makes sense to people. But when it comes time to say we need a VP of Marketing, you may hear either crickets from the gallery or questions like Doesnt the VP of Sales do marketing? Or, Do we really need a “VP of Marketing” to put out our monthly promo sheet?


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