Should Your Company be Blogging?

The answer is yes, otherwise why would we spend our time writing this blog…

A business blog is a powerful inbound marketing tool that helps support your company’s growth. Don’t believe us?  Take a gander to see how your business could gain big benefits with something as small as a blog.

What better way is there than blogging to drive traffic to your website?

Trust us, this is the good kind of traffic, not the kind where horns are honking and words are flying out of your mouth that you wouldn’t want your grandmother to hear. Online traffic is positive, the more the merrier. Blogs will give your company countless opportunities to be found online. Each blog post you publish creates a new URL, allowing endless ways to be found through search engines. The main pages of your website primarily remain static, where as your blog will constantly be updated creating new audiences. Each time you post a new blog, it alerts search engines that your website is active.

Blogging is also a great opportunity to get noticed through social media. People are able to share your posts on their social networks, exposing your business to new audiences.

Who doesn’t like generating leads with little effort?

We aren’t saying that a blog is effortless, but once it’s published your work is done. Business blogging typically answers common questions that your customers and potential leads need answered. It is important to create useful content that will attract leads to your website. This also establishes authority in their eyes by being knowledgeable. According to Hubspot, 67% more leads are generated by B2B marketers who blog than those that don’t.

Content is valuable and powerful. We like having power.

Many companies often overlook the importance of content creation. Too many times it is pushed to side and done quickly and carelessly. Blogs provide an easy way to show your thought leadership and the knowledge your company has in your industry. It is a good way to show off your voice. Keeping the content fresh and frequently posting blogs will optimize your results. The more content you publish the more power you have.

A blog will produce long-term results, even while you sleep.

Once you publish a blog post it will generate new traffic and leads forever. People can find your posts on search engines years after they has been posted it. This means that even when you are sleeping or on vacation you are “working.”

There are many other reasons why your company should blog, but we believe we have hit the big ones.  Blog away and to make the most out of your blogging experience, we are here to help This email address is being protected from spambots. You need JavaScript enabled to view it.