Myth Busting Strategy


Strategy can feel like a vague term, and truthfully, it’s because everything requires one. Whether you’re on a football field or playing a board game, you need a strategy. The same applies to business. Before the product can be marketed, the logos can be chosen, and so on, you must know what you want to accomplish and how.

There is more than one type of strategy, and in this blog series we will focus on three:

·      innovation strategy

·      operation strategy

·      sales management strategy

What are those...?

Innovation strategy combines two power words into one fluid thought where the ability to address the gaps in your industry creatively is deployed with a plan.

Operation strategy explains why marketing doesn’t just mean outward communications.

Sales management strategy gives the big picture of your marketing a purpose.

Stay tuned for the next insight into strategy!