A Novice's Guide to Social Media

The do’s and don’ts of using LinkedIn company style…

You are put in charge of running your company’s LinkedIn page. What now?

With over 350 million users, LinkedIn is a powerful marketing tool when it is used correctly. According to CMO, LinkedIn is responsible for 64% of visits to company websites from social media. To get you started, here are a few tips on how to make your company’s LinkedIn page a successful social networking tool.

Do encourage your employees to follow the company page and to like and share your updates to their networks.

Don’t let your profile become inactive. In order to keep your profile alive and fresh is to post an update at least once a week.

Do post content that is relevant to your business. Ask yourself if it’s something you would want to read or something you would share on your personal profile.

Do start discussions. Ask questions, share quizzes or celebrate company successes.

Don’t write a novel. Keep your posts short and simple for the reader to digest.

Do use images and pictures. Having a visually attractive page will appeal to more viewers.

Do post job openings. There is a large group of users who are on LinkedIn to find new job opportunities.

Do take it to the next level and start a group.  This is a dynamic way to reach your niche audience and demonstrate thought leadership within your industry.

We know there are many more, but we can’t give away all of our secrets. Check out and follow SunBeam’s LinkedIn page to see our updates!