The Ultimate Advice on Giving an Impactful Pitch

Let’s start with a fact: 75% of people have speech anxiety.

And let’s face it—when pitching an idea to investors, most people feel that anxiety. We wish it were as simple as picturing everyone in their underwear and voilaall anxiety evaporates. However, that will only get you so far! Numerous elements go into making a successful pitch. To name a few: a compelling story, dynamic design, and lots of practice. There is nothing worse than watching a bad presentation/pitch, except for maybe giving one. In our effort to rid the world of bad presentations, here are some tried and true tips on giving an effective pitch:

1.     Create a compelling story.

Tell a story to which people can relate. Not only will this grab the investors’ attention, but it will get them to care. When you simply spit out facts and jargon, eyes glaze over and the presentation loses excitement. As with any story, think in terms of the beginning, middle, and end.  

Crucial:  Deliver an experience!

2.     Let the design do the talking.

While creating your deck, avoid filling it with loads of copy. Why? Most likely, it will be ignored. If by chance your audience reads it, guess what? They are not listening to you. Bottom Line: Use quality imagery/graphics and short impactful copy, such as facts and statistics, that you can expand upon with more details.

Crucial: Create imagery/graphics on par with the technology of your product/service.

3.     Practice makes perfect (or close to it).

You want to be natural when you are in front of investors. That won’t be the case if you are unprepared. Practice is imperative. Rehearse in front of a mock audience such as your team, friendly investors, or in front of the mirror. You want to know your stuff in case nerves take over (and chances are, they will), but you also don’t want to come off as a robot regurgitating information.

Crucial: Practice — but don’t memorize!

4.     Testing…1,2,3.

Be prepared for everything. Do a dress rehearsal with all tech equipment you will be using.  Nothing will throw you off your game and lose your audience faster than technical glitches, such as the slides not changing upon command.

Crucial: If using video don’t stream — download!

5.     Improvise!

Chances are, something will not go according to plan. Don’t let a hiccup ruin your whole presentation. Improvise and move on. How do you learn to improvise? Try practicing with your slides out of order and try to get back on track. You might also give your presentation in 10 minutes, and then try giving it in 5 minutes without losing your key messages. 

Crucial: No one is perfect; expect the unexpected!

6.     Make a lasting impression.

Lastly, begin and end strong. Most people are hooked in the first 30 seconds of a presentation but only remember the last portion. 

We have first-hand experience with pitch pitfalls such as these, which, in a way, makes us experts (not to toot our own horn). If you need more help in creating an impressive pitch that will take your company to the next level, don’t hesitate to reach out. 

One final thing … Good luck!